Week 9 Reading Reflection

I really enjoyed the readings from this week and learned just how important the marketing process is in creating, developing, and growing a business or product. I found the unique differences between entrepreneurial marketing and conventional market to be extremely interesting and useful to all students in this course. The chart outlining the differences between conventional and entrepreneurial marketing was really helpful in distinguishing the uses between the two and how they are used. The author does a fantastic job and presenting the information in a very straightforward and transparent manner. The only thing I would ask the author to elaborate on would be how these marketing tactics have been implemented in the real world and what amount of success they produced. I do not believe the author was incorrect in any of the information he provided and the information he presented was very helpful and interesting in understanding marketing and its connection to entrepreneurship.