Week 11 Reading Reflection

1.           In this weeks reading I was very surprised at the outlining of the steps to create an innovation strategy. This article however did more to expand on why this strategy is important to creating a successful venture as an entrepreneur.  

2.           There was nothing that was too confusing for me in this week’s readings. I wish the author had expanded and explained the supply-pull and demand-push aspect of the reading, however my previous education of economics allowed me to proceed with a basic understanding of the topics.

3.           I would ask what steps an innovator should take to prevent competitors from entering the market. I would also ask what category of innovation in the business model is most important when deciding on a successful innovation strategy.

4.           There was nothing that I directly disagreed with the author on. I would ask them to explain their reasoning behind why they believe people are hesitant to accept change because of their perspectives. There are a lot of open minded people that accept change whole heartedly and that is why our society and economy is moving in such a progressive state.