1.
The biggest surprise to me were the different techniques
in advertising that cater to different emotions and certain demographics.
Instead of demonstrating how a product works, the advertisers chose to
emphasize how the product made users feel.
2.
None of the readings from this week caused too
much confusion for myself. I thought the topics covered were all very
interesting and discussed very thoroughly.
3.
I would ask the author which segmentation they
believe is most effective, and which demographic they believe controls the
market today.
4.
I do not directly disagree with anything the
author stated, but I do believe most purchases are based on values.
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